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Who Will Profit From the Ad Depression?
Friends of postadvertising are puzzled over conflicting predictions about the winners and losers in the global ad-spending recession. Continuing our series on imperiled ad-supported media, we will now...
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Put a Smile On Your Face
Turn that frown upside down! Campaigns are putting a cheerful face forward with positive messages about the economy. In this day and age, who needs to be dragged further down? As the New York Times...
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The Audience Steals the Spotlight
Earlier this year, AdLab critiqued The New York Times’ assessment of Super Bowl advertising, which described a coup of Madison Avenue. It recognized that brands are in the hands of consumers. Imagine...
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Follow That Ad! Geo-Based Marketing Takes Over Your City
You know who takes cabs in New York? The rich and the drunk. And tourists. Can’t forget about them. Basically, the audience the Blue Man Group is looking for! So next time your taxi takes you through...
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Partners Project: Behind the Scenes with YouTube Fameballs
Seeing as YouTube recently began the transition from simple distribution of amateur videos to full-on production of professional-quality films, it makes sense that they should include some...
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The Social Media Scientists
Like it or not, consumers are talking about your brand. And while they talk, researchers are taking notes. In an age where consumer-generated content is aggregated and judged for macro-sentiment by a...
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A Newspaper Twitter Feed Run by Actual Human Beings
The New York Times boasts the highest number of Twitter followers among US newspapers (more than 2.5 million — which is more than five times the number for the WSJ), but the paper is constantly...
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